Sales-Led
Marketing
Bridging the Gap between Marketing & Sales What this is
A strategic add-on service for clients who want targeted marketing input to strengthen their sales, without the budget or need for a marketing team or large-scale campaigns.
Who it’s for
This service is designed for start ups, solo founders and lean teams who want marketing that’s tied to commercial priorities, not detached strategy.
Whether you need thought leadership content, outreach campaigns or briefing external marketers, I help ensure your message and channels drive measurable business outcomes.
What I do
Sales Assets
I develop tactical sales collateral - decks, presentations, case studies - that support clearer, more persuasive conversations and stronger outreach.
Content & Authority Projects
I oversee whitepapers, multimedia reports, and interactive projects, bringing in the right specialists to create content that builds credibility and positions your business as an expert in your field.
Visibility & Campaign Oversight
I leverage a trusted network of experts to deliver digital campaigns, partnerships, and events to expand reach, attract leads, and support your sales goals.
Sales–Marketing Alignment
I align your messaging, channels, timing and touchpoints so every marketing activity directly supports your sales funnel.
Why it Matters
Most businesses don’t need “more marketing” - they need marketing that moves deals forward. Tailored, sales-aligned touchpoints are often the missing link in a GTM strategy.
For start-ups with limited resources, the challenge is finding solutions that are cost-effective and sales-driven. Sales-Led Marketing provides exactly that: lean, practical input that helps you reach sales goals without unnecessary spend.