Sales
Execution
Turning Strategy into Action forTangible ResultsWhat this is
Sales Execution is the hands-on implementation of your sales strategy, whether it’s one we’ve built together or an existing plan you need a seasoned professional for.
I act as your fractional sales partner, providing senior-level execution without the commitment of a full-time hire.
It involves the day-to-day activities, processes, and outreach that bring your strategy to life, ensuring you’re consistently engaging prospects, nurturing leads, and closing deals.
Who it’s for
Businesses who have a sales strategy but lack the time, expertise, or dedicated team to carry it out.
Founders who hate sales!
What I do
Prospecting & Lead Qualification
I handle the groundwork that gets your outreach moving, including sourcing and enriching lead lists and qualifying responses.
Sales Outreach & Representation
Across digital touchpoints and in-person interactions, I represent your business consistently - from calls and pitches to demos and events - building trust and credibility with prospects and partners.
Proposal & Pitch Development
I craft the structure, messaging and content for tailored proposals and pitch decks, turning your offer into a clear commercial narrative that supports real sales conversations.
Pipeline & Sales Activity Tracking
I keep your sales pipeline updated and organised, including logging outreach, tracking deal progress and making sure next steps are clear. Whether we’re using a CRM or simple tracker, you’ll always know where things stand and what needs attention.
Closing & Follow-up
I guide deals smoothly to close and establish the foundations for long-term account management, helping you retain and grow client relationships beyond the first win.
Why it Matters
Execution is where your strategy meets the real world.
A strong execution process ensures no planning goes to waste. Every lead is engaged, every opportunity nurtured and every relationship handled professionally.
Sales execution turns potential into profit and helps your business grow, one connection at a time.