Sales
Strategy
Build a clear roadmap forSustainable GrowthWhat this is
Sales Strategy is about defining a clear, actionable path to your sales goals. It’s the ‘map’ of your sales activities, showing you where you are, where you need to go, and the most effective way to get there. Instead of chasing random opportunities, you’ll have a focused plan that guides every step of your sales efforts.
Who It’s For
Businesses who have been relying on ad-hoc selling, passive inbound leads, or inconsistent efforts and now want a clearer, more intentional path to growth.
Whether you’re just starting out, entering a new market, or looking to revitalize an existing approach, sales strategy development provides the structure you need to drive meaningful results with confidence.
More than a set of tactics, it’s a comprehensive approach that aligns with your unique objectives, target audience, and market position, laying the groundwork for consistent growth and success.
What I do
Market, ICP and Buyer Persona Analysis
I review your existing market positioning, audit your ideal client profile, and clarify the specific buyer personas involved in your sales funnel. This means laser-focusing in on the real stakeholders inside a deal - from end-users to decision makers and budget holders - especially in multi-layered, B2B enterprise sales, where alignment across roles can make or break a conversation.
Customer Journey & Sales Funnel Mapping
I help you design a sales funnel that matches your buyer journey, deal stages and messaging flow. This includes how each stage connects to the next and what content or interaction is needed to move prospects forward.
Prospecting & Pipeline Strategy
We define how you’ll generate and manage leads, from sourcing contacts to deciding what qualifies as an opportunity. This gives structure to your internal pipeline so you’re not just starting conversations, but moving them forward with purpose.
Sales Workflow Planning
This is where we shape the sequence of steps you’ll follow to turn leads into customers, from first outreach to closing the deal and all the steps in between.
Tool and Channel Recommendations
I help you identify the platforms and channels that best support your sales model, from CRM’s, outbound systems and lead enrichment tools to smart solutions that reduce manual work and speed up outreach.
Tailored Strategy Roadmap
You leave with a step-by-step strategy designed for your reality - practical, actionable, and ready for execution.
Why it Matters
A well-designed sales strategy gives you structure and direction, so you can use your time and resources where they’ll have the biggest impact.
It builds confidence in your decisions and creates a repeatable path to growth - turning sales from a gamble into a system you can rely on.